Stengel presents what he calls "Madiba's rules" (Madiba is Mandela's clan name):
- Courage is not the absence of fear--it's inspiring others to move beyond it.
- Lead from the front--but don't leave your base behind.
- Lead from the back--and let others believe they are in front.
- Know your enemy--and learn about his favorit sport.
- Keep your friends close--and your rivals even closer.
- Appearances matter--and remember to smile.
- Nothing is black or white.
- Quitting is leading too.
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