Tuesday, November 4, 2014

Secrets from the Science of Persuasion

The art of influence is a key factor in leadership. This video shares the science behind the art of persuasion. By altering a few tactics, you may be able to better influence those around you. Reflect upon how you might use these tools to lead up and influence decision making as well as attracting followers.

  • Reciprocity: Obligation to give when you receive.
  • Scarcity: People want more of those things there are less of.
  • Authority: People follow the lead of credible, knowledgeable experts.
  • Consistency: People like to be consistent with the things they have previously said or done.
  • Liking: People prefer to say "yes" from people they like.
  • Consensus: People will look to the actions of others to determine their own.
Wildland Fire Leadership Challenge - Digging a Little Deeper

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