IGNITE: Your Behavior Speaks Volumes

Photo: Kari Greer/USFS

“Culture is an emergent phenomenon produced by structures, practices, leadership behavior, incentives, symbols, rituals, and processes. All those levers have to be pulled to have any chance of success. However, one driver of culture change is more important than the others. Culture change fails when the most visible symbols of it fail to change. Those key symbols are almost always the top leader’s behavior, which speaks much louder than anything they might say.” - Paul Gibbons, “The Science of Successful Organizational Change”