Insincere or uninformed praise, however, can quickly backfire. When a leader singles out someone with extraordinary praise for what is perceived to be an ordinary effort, the leader loses credibility with the team member as well as the team.
At the same time, failing to recognize someone making a beyond-the-call-of-duty effort paints the leader as disinterested and uninvolved. Leaders praise and reward appropriately, as required by the effort and situation.
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